Dr. Mohamed Omar journey in the jewelry industry is marked by strategic collaborations and visionary growth. After introducing the Damas brand to Egypt, he partnered with the Abdullah brothers in 2017 to bring the modern Emirati retail chain Jawhara Jewellery to the Egyptian market. In 2020, he expanded further by launching the first Yessayan boutique in Egypt in partnership with the renowned Lebanese jewelers, targeting a niche clientele focused on high-end diamond artistry.

Having successfully introduced three major international brands—Damas, Jawhara, and Yessayan—Dr. Mohamed Omar turned his vision inward. Inspired to create a homegrown concept rooted in Egyptian identity and distinct craftsmanship, he launched Ferozah. This brand represents the culmination of his experience, built on a foundation of trust, reputation, and industry excellence.